Dada Poster Process

Process of poster development shown below.  I went back and forth and really wrested with the usage of the background texture, placement of text and color.  Eventually I decided to really simplify my approach by making the type strictly horizontal and desaturating the background texture.  Although I initially wanted to make some of the type diagonal and running up and down the page it became clear that I was making it too complex.  I used a combination of the different varieties of Cholla, Futura bold, and Century italics in an attempt to mimic dada typography style that uses a variety of typeface mixed and at different scales.